1998 Media Outlook: Ownership
Mike DrexlerTN Media
When most people predict the future of media, they focus on convergence or new media technologies.
But I think about a day when we in the media business are going to be a lot smarter than we are today. I know we should be.
The 'we' I am talking about includes all of us involved in media strategy, planning and buying. Plus our friends who own the media. I'm especially talking about the large, consolidated media-buying organizations and the huge, integrated multi-media companies.
What do I mean by smarter?
First, I predict...