Media Outlook: Outdoor and new technology create a winning combination

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

Outdoor and new technology create a winning combination

Tony AlwinClear Channel Outdoor

The future looks bright for outdoor. Technology has a way of being a double-edged sword for most advertising mediums. The more advancements that are made to enhance the product, the more ways that are found to avoid or ignore them. Media choices have exploded and become more fragmented. New technologies to screen messages are an ever-increasing challenge. Outdoor is one of the few advertising mediums that has benefited tremendously from technology without the negative side effects. 2003 looks to be another great year. As a...

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