Media Outlook: Outdoor and new technology create a winning combination

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

Outdoor and new technology create a winning combination

Tony AlwinClear Channel Outdoor

The future looks bright for outdoor. Technology has a way of being a double-edged sword for most advertising mediums. The more advancements that are...