Media Outlook: Newspapers face new challenges with creative solutions

Janet L. Robinson

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

Newspapers face new challenges with creative solutions

Janet L. RobinsonThe New York Times

2002 was a challenging year for the newspaper industry. Whether local or national, daily or weekly, newspapers across the nation were deeply affected by the second back-to-back year of declining advertising revenue.

Against this uncertain economic backdrop, newspapers rose to the occasion. This industry, which has survived, prospered, and transformed itself through many a war and economic downturn, proved its resiliency yet again. The past year was merely the latest demonstration of how well newspapers can provide the innovative, creative, and inspired solutions advertisers...

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