Media Outlook
Newspapers face new challenges with creative solutions
Janet L. RobinsonThe New York Times
2002 was a challenging year for the newspaper industry. Whether local or national, daily or weekly, newspapers across the nation were deeply affected by the second back-to-back year of declining advertising revenue.
Against this uncertain economic backdrop, newspapers rose to the occasion. This industry, which has survived, prospered, and transformed itself through many a war and economic downturn, proved its resiliency yet again. The past year was merely the latest demonstration of how well newspapers can provide the innovative, creative, and inspired solutions advertisers...