Media Outlook From an Advertiser's POV

In early 2000, the author, an executive from Kraft Foods, looks at the challenges and opportunities for advertisers facing a 'media and consumer revolution' in the USA.

Media Outlook From An Advertiser’s POV

Defining your role in the Revolution

Kathleen Olvany-Riordan Kraft Foods, Inc.

Our constantly-changing media landscape has brought a wealth of new opportunities. But as in so much else, our future is no longer...