Media Outlook From an Advertiser's POV

Kathleen Olvany-Riordan

In early 2000, the author, an executive from Kraft Foods, looks at the challenges and opportunities for advertisers facing a 'media and consumer revolution' in the USA.

Digital media planning & buying
United States
Channel planning, media mix selection
Theories & ideas of media planning
Account planning, strategic planning

Media Outlook From An Advertiser’s POV

Defining your role in the Revolution

Kathleen Olvany-Riordan Kraft Foods, Inc.

Our constantly-changing media landscape has brought a wealth of new opportunities. But as in so much else, our future is no longer...

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