Media Outlook: Direct Marketing

This is one of a series of U.S. media reviews published in March 1988 looking back to the previous year, and looking forward to the next.

1998 Media Outlook: Direct Marketing

Mark Levine Wunderman Cato Johnson

Over the past decade, the quantitative growth in the Direct Marketing discipline has been clearly documented. The past few years have followed the exciting growth that adoption theory predicts....