Media Outlook: Audience Fragmentation

Gary G. Montanus

This is one of a series of U.S. media reviews published in March 1988 looking back to the previous year, and looking forward to the next.

1998 Media Outlook: Audience Fragmentation

Gary G. Montanus Worldvision Enterprises Inc.

Much to my wife's chagrin, I recently opted for the new upgrade package on our cable system. When the kids informed her that there are now 110 channels on the television...

Learn more Get a demo