Media Outlook 2005

Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their readers.

Media Outlook 2005

CONSUMER MAGAZINES

A Circulation of One: How Magazines can Thrive in a New Age of Consumerism

Jack Griffin, President, Publishing Group Meredith Corporation

Much has been written, discussed, and sensationalized about the “I”...