Media Outlook 2004: Outdoor

Kirk W. Nash

Outdoor advertising remains strong in the U.S. (2004), but there is a change away from billboards (increasingly restricted by architectural committees) towards new forms of mobile advertising.

Media Outlook 2004

Outdoor

Kirk W. NashOn The Move, Inc

Since the beginning of time there has been outdoor advertising. In the Garden of Eden, both the snake and the apple were outside. Or, if you prefer the 'Big Bang Theory,' that too would have gotten...

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