Media Outlook 2004: Magazines

Oliver Comyn

Discusses the outlook for magazines in the US, 2004. Low-cost magazines are unlikely to survive during economic downturn, but those that deliver a quality readership (willing to pay good subscriptions) will always do well.

Media Outlook 2004

Magazines

Oliver Comyn The Economist

I recently received an offer for a business magazine which, having identified me as a 'senior executive,' wanted me to part with $6 for a six month subscription. The blurb promised that the magazine would be key to my future success, as it contained valuable insights that no executive could afford to be without.

Surely, if this magazine was going to bring me a promotion and untold riches, it should cost more than a shoeshine and, as a 'senior executive,' can I not afford...

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