Media Outlook 2004: Magazines

Discusses the outlook for magazines in the US, 2004. Low-cost magazines are unlikely to survive during economic downturn, but those that deliver a quality readership (willing to pay good subscriptions) will always do well.

Media Outlook 2004

Magazines

Oliver Comyn The Economist

I recently received an offer for a business magazine which, having identified me as a 'senior executive,' wanted me to part with $6 for a six month subscription. The blurb promised that the magazine...