Media Outlook 2004: Internet

Caroline Little

The Internet has become an effective and essential advertising medium in the U.S. (2004).

Media Outlook 2004

Internet

Caroline LittleWashingtonpost.Newsweek Interactive

Remember when the Web was fun? When digital pet stores proliferatedand the next cool thing was only a Super Bowl ad away from taking the country by storm?

The fun and flash of the Web has faded, but something much more important has emerged. In fact, the last two years represent the most important, defining period in the development of the Internet. Internet penetration has grown dramatically. Web access is now commonplace and ubiquitous among the well-educated and middle- and high-income groups.

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