Media Outlook 2002: Yellow Pages Advertising

John A. Greco, Jr.

The Yellow Pages Institute show, in this paper, how consumers' attitudes to advertising have changed with a desire for more information from advertising rather than entertainment.

Media Outlook

What You Don’t Know About Advertising in the Yellow Pages Can Hurt You

John A. Greco, Jr., Yellow Pages Integrated Media Association

In the aftermath of September’s terrorist attacks, and in light of challenging economic times, consumers...

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