Media Outlook
Its All About the Customer
Jay Linden, NBC Connect
Two years ago, in this same space, I took a stab at describing how the consumers, buyers and sellers of media would have to change in reaction to the mushrooming number of options for reaching a target audience. NBC had recently announced the formation of NBC Connect, which is the brand name we used to describe our cross platform marketing and sales efforts. NBC Connect, which was supported by NB Cs Sales Development and Marketing Department, was our effort to get into the cross-platform game, which had...