Media Outlook 2002: Syndication

Howard Levy

This paper outlines the advantages of television syndication and suggests that many advertisers are unaware of the value of the medium.

Media Outlook 2002

 Syndication

Howard Levy Buena Vista

The Benefits Of Syndication

Despite unprecedented growth and ratings success of key syndicated vehicles, some advertisers are walking away from syndication. This simply doesn't make sense. Syndication...

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