Media Outlook 2002: Outdoor Advertising

The author makes a plea to national and regional advertisers to add the outdoor medium to their schedules in order to provide a mixed media schedule.

Media Outlook

Outdoor Comes Of Age

Kevin Gleason, Adams Outdoor Advertising and Association of America, Inc.

Despite a year of intense turmoil, outdoor advertising stood steady in the revenue game, continuing to help advertisers sell their brands. As media...