Media Outlook 2002: Living In a Buyer's Market

This paper reminds readers that we are now living in a buyer's market and, as a result, are entering a new era in advertiser influence and involvement.

Media Outlook 2002

Living In A Buyer's Market

Judy Girard The Food Network

'TV is essentially a selling medium.... Entertainment is just the bait'

Bernie Brillstein, Brillstein-Grey Entertainment Where Did I Go Right?

This year, the seller's decade of advertising...