Media Outlook 2001: Radio

In early 2001, the author looks at the challenges and opportunities for radio in the USA - especially in 'empowering' its listeners, providing news and novelty, and introducing the 'community participation metric'.

Media Outlook 2001: Radio

Kevin MillerABC Radio Networks

Listen Up! Radio will end 2001 better positioned as an advertising medium than at any time since the invention of TV. That's because radio is tuned in to several key consumer value, media usage,...