Media Outlook 2001: Magazines

In early 2001, the author looks at the challenges and opportunities for magazines in the USA - especially new circulation strategies, website convergence, and globalisation.

Media Outlook 2001: Magazines

Jack Kilger Hachette Filipacchi Magazines

Despite all predictions that new media would displace 'old' in the very near future, magazines continue to hold their own. Why? Because at their best, magazines still provide readers with an experience they cannot get from any other medium today: rich, compelling, and credible content that's conveniently packaged and entirely controlled by the user.

What's more, magazines still offer advertisers a confluence of benefits unmatched by the Internet, television, radio, or newspapers:

  1. Targeted audiences that are willing to pay for information they...

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