Media Outlook 2001: Magazines

In early 2001, the author looks at the challenges and opportunities for magazines in the USA - especially new circulation strategies, website convergence, and globalisation.

Media Outlook 2001: Magazines

Jack Kilger Hachette Filipacchi Magazines

Despite all predictions that new media would displace 'old' in the very near future, magazines continue to hold their own. Why? Because at their best, magazines still provide readers...