Media Outlook 2001: Digital Media

Cynthia Francis

In early 2001, the author looks at the challenges and opportunities for digital media in the USA. In this instance she describes how storing, retrieving and distributing creative work, documents and research data can be more efficiently facilitated - and overall agency management improved.

Media Outlook 2001: Digital Media

Cynthia FranciseMotion, Inc

Agencies and advertisers alike are faced with an explosion of digital media. Visual content such as animation, full-motion video, still images, and stock photography are becoming digitized, and advertisers and agencies are looking for ways to better monetize these digital assets. Creators, distributors, and content vendors now utilize software and hardware solutions in order to manage their media files.

Digital Media Management or (DMM) has been a behind-the-scenes industry for several years, but in 2000 it stepped into the spotlight. According to a recent study by analyst Frost and Sullivan,...

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