Media Outlook 2001: Business Media

In early 2001, the author looks at the challenges and opportunities for b2b media in the USA - especially the mantra of 'convergence' (in print, in person and on-line), mergers and growth.

Media Outlook 2001: Business Media

Gordon HughesAmerican Business Media

The year 2000 produced a new mantra for b2b media – convergence: in print, in person, and on line. With the emergence of this new model, the b2b medium became increasingly important to...