Media Outlook 2000-Syndication

In early 2000, the author looks at the challenges and opportunities for ad-supported syndicated programs in the USA - especially its rapid growth, day-part strengths and 18-34 targeting.

Media Outlook 2000SyndicationJulie Kantrowitz Warner BrothersA LAND WITHOUT MOUNTAINSThere is a legend that shepherd families, after centuries of herding their sheep on steep mountain slopes, bore children with one shorter leg. When times changed, it took...