Media Outlook 2000-Consumer Magazines

In early 2000, the author looks at the challenges and opportunities for consumer magazines in the USA - especially audience involvement as providing the medium's key advertising advantage.

Media Outlook 2000 Consumer Magazines

Dom Rossi Reader’s Digest

Venture capitalists, fueling the so-called new media boom, pin a Web site’s viability as an enterprise on stickiness – how frequently consumers visit and how long they stay....