Media Oultook 2002: Worldwide Publishing

This article describes how Newsweek is building alliances with other media organisations including those involved in print, television and the internet.

Media Outlook 2002

 Worldwide Publishing

Gregory J. Osberg Newsweek Magazine

Building Alliances That Work

In today's challenging economic climate, marketers are demanding innovative ways to connect with customers and prospects. They need a way to leverage...