Media Oulook: Planning

This is one of a series of U.S. media reviews published in March 1988 looking back to the previous year, and looking forward to the next.

1998 Media Outlook: Planning

Bill McGowanDiscovery Networks, U.S.

There is a tide in the affairs of men, which, taken at the flood, leads on to fortune...

William Shakespeare

As we move into the 21st century, advertisers are facing increased challenges...