Media Neutrality: easier said than done?

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding media neutrality, with onward links to related papers on WARC and the Web.

Media Neutrality - easier said than done?

June 2003
Media neutrality has emerged as almost the buzzword in advertising over the last two years. It has been helped by the fragmentation of the major media; the rise in the UK at least of so-called 'creative'...