Media multiplexing in the United States

This paper investigates the phenomenon of media multiplexing whereby people consume small amounts of media content and then switch to another media channel.

Media Multiplexing in the United States

Max KilgerSimmons Market Research, United States


Media multiplexing involves the process by which people serially consume small, most likely incomplete “chunks” of media within a small period...

Not a subscriber?

Schedule your live demo with our team today