Media investment to fall as Americas drop back

Adam Smith

This short article looks at the prospects for the global economy in 2007. Alongside assessing the current economic climate in numerous countries and regions around the world, it also looks at the likely media investment trends in these respective nations and areas over the coming year.

Media investment to fall as Americas drop back

Adam Smith GroupM

The global economy is likely to grow at around 5.5% (in cash terms) in 2006 and 2007. This figure is unchanged since GroupM’s report last June, though inflation ticked up half a point in 2006 (to a predicted global average of 3.3%) and by a quarter for 2007 (to 2.8%). In general, the cost of borrowing is below the rate of growth, so money is still loose, from which we might infer that the West’s central banks are more worried about growth...

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