Media investment falls despite economic growth

In this short paper, GroupM's Futures Director Adam Smith discusses some of the results contained within the company's second biannual media and marketing revenue forecast.

Media investment falls despite economic growth

 Adam Smith

Futures Director, GroupM

Back in June last year, GroupM published the first of its biannual media and marketing revenue forecasts, which go beyond traditional advertising media and estimate investment in areas such as sponsorship, PR and market research. Some of the results are shown in Table 1.

Our position in June 2006 was thought bearish at +2% for media investment in 2006, but we are now gloomier still at +1%; we mark 2007 up a little to +5%. The outlook for marketing...

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