For several years, MediaPost’s Agency of the Year award has gone to Starcom MediaVest Group. While rivals suggest this dilutes the value of the award, MediaPost argues that its editorial integrity would be compromised if it spread the honour around, regardless of merit.
MEDIA AGENCIES LACK INNOVATION AND VISION
I have a confession to make. Admapis not my primary publishing outlet. I have a day job in the US, editing online ad trade publications published by MediaPost. And about this time each year,...