Media Ink

Joe Mandese

Joe Mandese discusses the possibility of an economic upturn and quotes WPP, Interpublic and others who warn that recovery could be slow and uncertain.

Media Ink

2002 Ad Recovery: the money may be greener on the other side

Joe MandeseMedia Buyer's Daily

 

Economists are fond of using a joke to describe the relative nature of economic health. 'A recession,' they say, 'is when your neighbour is out of work. A depression is when you are out of work.'

That same subjectivity appears to be the rule of economic recoveries, or in the case of the advertising business, forecasts for media spending growth.

Three-quarters of the way through 2002, perspectives for an advertising rebound appear to depend on who your neighbours are. If...

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