Media Ink: What do consumers think about media

In his regular report on media issues, Joe Mandese describes a survey conducted by Media Magazine in the USA, on how planners/buyers views of media influence compare with those of consumers.

What do consumers think about media?

Joe Mandese

Few would argue the elevated importance of consumer insight in media planning. To hear top media executives speak these days, you would think most media shops have a pretty good idea about what consumers...