Media Ink
Wartime ad scenarios: Madison Avenue develops military contingency plans
Joe MandeseMedia Markets Daily
They say war is hell, but it is not necessarily a nether world for the advertising business. At the time of going to press, with...
Media Ink: Wartime Ad Scenarios: Madison Avenue develops military contingency plans
Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.
