Media Ink: The war on advertising? A dispatch from the western front

Joe Mandese

Joe Mandese ponders the implications of the U.S. going to war, and its likely effect on advertising revenues.

Media Ink

The war on advertising? A dispatch from the western front

Joe MandeseMedia Markets Daily

As the year-old 'war on terrorism' has demonstrated, military conflict can wreak havoc on the US and worldwide economies, not to mention the ad spending plans of global marketers. But with the US media marketplace staging what appears to be a genuine recovery, many on Madison Avenue are bracing themselves for a new and potentially more destabilising battle that could drive the advertising economy into yet another downturn.

If the past is prologue, that could indeed be the case, because the fourth quarter...

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