Media Ink: The new marketing think: integration's no longer in sync

Joe Mandese predicts that after a quarter of a century of perceiving integration as being marketing's best practice the new concept is synchronisation.

Media Ink

The new marketing think: integration's no longer in sync

Joe Mandese

 

Just as marketers, agencies and the media finally appear to be approaching true integration, some new thinking is emerging that could disintegrate that process....