Media Ink: 'Free' media misses the 'paid' media rebound

Joe Mandese reviews the performance of corporate public relations in 2002 compared with 2001. He introduces the findings of the so-called Media Reputations Index (MRI) which seeks to do for PR what TV ratings do for the advertising industry.

Media Ink

'Free' media misses the 'paid' media rebound

Joe MandeseMedia Markets Daily

The paid media marketplace better known as advertising may have recovered modestly in 2002, but the unpaid media business appears to have receded. Corporate...