Media Ink Consolidation or Consolation? Madison Avenue's big get bigger

Joe Mandese examines the billings of the biggest seven media buying conglomerates and concludes that, in spite of their size, they control only a minority of total spend in the U.S.

Media Ink

Consolidation or consolation? Madison Avenue's big get bigger

Joe Mandese Media Buyer's Daily  

Perhaps you've heard the joke circulating around Madison Avenue recently. Given the accelerated rate of marketer and ad agency consolidation, the...