Media ink - Placing media at the aegis of marketing services

Joe Mandese discusses the potential acquisition of the Aegis Group by Havas, Omnicom or another advertising giant.

Media Ink: Placing Media at the Aegis of Marketing Services

Joe Mandese

After years of slowly and quietly amassing a formidable media services empire, the big boys have suddenly grown keenly interested in Aegis Group. In recent months, the world's largest advertising organisation, Omnicom, made a failed bid to acquire Aegis, whose board thought they were worth considerably more than twice their current market share price. Vincent Bollore, the French corporate raider who last year took control of Paris-based Havas, appears to have similar interests in Aegis. Recently, he took a 6% stake in Aegis, the same initial investment he...

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