Media ink - Be mindful of what you measure

Joe Mandese

In his regular column, Joe Mandese presents the point that one quarter of media content can be controlled by marketing professionals and considers the problems that only focusing on that limited area can cause.

Media ink – Be mindful of what you measure

Joe Mandese

I'm going to need your help visualising a point I'd like to make in this month's MediaInk column. In fact, I'd like you to use this very page to do it.

I'd like you to take the page it is printed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands