Media inflation since 2019 hits advertiser budgets

Alex Brownsell

An overview of impressions a brand could expect between 2019 and 2021.

Global media prices have risen across channels since the pandemic, according to the latest Global Ad Trends report on the rising cost of incremental reach.

Even in the case of offline channels such as radio and magazine media, average global ad costs are nudging upwards. However, the trend is most noticeable in TV – the channel traditionally used by many large-scale advertisers as the driving force for reach.

If an advertiser had chosen to invest the same amount in paid media between 2019 and 2021, there would have been a decline in the expected impressions delivered by that...

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