Media in life survey: a multimedia consumer barometer

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.

Media in life survey: a multimedia consumer barometer

Tiphaine Goisbeault and Arnaud de Saint RomanMédiamétrie, France

Isabelle Le RoyHavas Media, France

BACKGROUND

With the fast growth of digital media usage and the fragmentation of media audiences,...

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