Media have personalities too

In this article, Mediaedge:cia Medialab’s Kathryn Saxon on MediaZ, MEC MediaLab’s latest research project to help understand the consumer relationship with media properties.

Media have personalities too

Kathryn SaxonMedialab

Ever wondered which media property is seen as the most trustworthy or inspiring? Or which invokes most conversations? Or how about which media consumers are loyal to?

MediaZ, MEC MediaLab's latest research...

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