Media Fear or Media Farce?

Peter Fiddick

The change of ministers in the Department of Culture, Media and Sport after the UK election brought with it an indication that earlier plans for the deregulation of broadcasting law (allowing further merging) would be delayed.

Media Fear or Media Farce?

Peter Fiddick

Frankly, Im not sure whats going on here. But on the basis of having, over three decades, watched the British broadcasting industry through numerous spats, mostly long forgotten, Ill venture this: the summer of 2001 finds this business on the verge of something that is either very serious or very as in very silly.

Our melodrama starts on 8 June, the day after the general election that swept assuming you call the support of a quarter of the electorate a sweep Tony Blair back into power. Small earthquake, not...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands