Media enables sustainability: Ensuring good growth for positive business outcomes in Asia

Mindshare’s Dhruv Menon looks at how marketers can build a sustainable supply chain ecosystem through operational excellence for larger impact to society and the industry.

Societies around the world are changing and changing rapidly. This has begun to influence the way people do business around the world and in APAC specifically, a growing majority of consumers under the age of 40 consider a brand’s position on social equality, gender equality, clean energy and climate action before making a purchase. Sustainability in media is about:

  • Building a sustainable supply chain ecosystem through operational excellence.
  • Measurable sustainable impact-tech enablers at each stage of campaign execution.
  • Application at scale for larger impact to society and the industry.

That brings us to the question – why aren’t more businesses...

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