Media inflation of 4.5% is expected this year and is being led by TV and online video worldwide, according to the latest data from ECI Media Management. This means media inflation is expected to make a full recovery this year and surpass pre-pandemic 2019 levels.
TV will see the largest increase in costs in 2022, rising by 8.1%, though this is a slower rate than in 2021. Online video follows, with inflation of 4.9% which has accelerated from 2021.
The continued recovery in out-of-home advertising is also pushing up costs, forecast at 2.9% this year. The decline in...