Media Convergence Round 2. Net Effect of Enhanced TV
Craig Gugel and David Hunter
The authors recently analyzed findings from effectiveness tests using EEG technology to measure levels of attention, interest and involvement with audio/visual stimuli.
Tests were conducted to determine consumer engagement with TV news, courtroom drama, quiz show programming and advertising viewed simultaneously with corresponding web-based content.
Media Convergence Round 2
David Hunter
Capita Research Group, Inc.Craig Gugel
ManhattanPacific Multimedia. Inc., United States.
TELEVISION TRENDS IN THE UNITED STATES
'I find television very educating. Every time somebody turns
on the set I go into the other...
