Media Convergence Round 2. Net Effect of Enhanced TV

The authors recently analyzed findings from effectiveness tests using EEG technology to measure levels of attention, interest and involvement with audio/visual stimuli. Tests were conducted to determine consumer engagement with TV news, courtroom drama, quiz show programming and advertising viewed simultaneously with corresponding web-based content.

Media Convergence Round 2

David Hunter Capita Research Group, Inc.Craig Gugel ManhattanPacific Multimedia. Inc., United States.

TELEVISION TRENDS IN THE UNITED STATES

'I find television very educating. Every time somebody turns on the set I go into the other...