Media consumption and consumer purchasing

Don E. Schultz, Joseph J. Pilotta and Martin P. Block

This paper is a further development of the concept of a consumer media consumption model that was first introduced at the 2004 WAM conference.

Media consumption and consumer purchasing

Connecting the dots ... finally

Don E. SchultzMedill School of Journalism, Northwestern University; and Agora, Inc., United States

Joseph J. PilottaBIGresearch, United States and The Ohio State University, United...

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