Media Competition And Co-existence - An empirical approach to understanding China's cross-media market

Weidong Zheng and Song Wang

Along with the economic reform and innovation of information technology, China’s cross media market has changed rapidly in the past decades.

Media Competition and Co-Existence

An Empirical Approach to Understanding China's Cross-Media Market

Weidong ZhengVice President, CVSC-Sofres Media Research, China

Song WangDeputy Director of R&D, CVSC-Sofres Media Research, China

INTRODUCTION

The mass media...

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