Media Buying and Selling in the New World of Global Advertising

Henry Myer-Ortell and Percy Fahrbach

The authors start by defining global advertising, then describe the process many companies use to make it happen.

Media Buying and Selling in the New World of Global Advertising

The big challenge facing international corporations

Percy FahrbachandHenry Myer–OrtellGruner + Jahr International

For many people in the international advertising world the word 'global'...

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