Media-Advertising Partnership for a Drug-Free America: Antidrug Public-Service campaign

In the spring of 1987 the Media-Advertising Partnership for a Drug-Free America initiated a massive antidrug campaign that was touted as the nation's largest public-service campaign since the war bond effort of World War II.

Media-Advertising Partnership for a Drug-Free America: Antidrug Public-Service campaign

Mariko Fujinaka

Overview

In the spring of 1987 the Media-Advertising Partnership for a Drug-Free America initiated a massive antidrug campaign that was touted as the...