Media 2001: An Interactive Odyssey

Scot Butler

This article considers the fundamental change to media advertising wrought by digital technology. Targeted interactivity, one-to-one communication, convergence and new ways of thinking will be the way of the future.

Media 2001: An Interactive Odyssey

Digital technology and convergence put consumers in the director's chair

Scot Butler True North Media

We heralded the new millennium as a chronological milestone. But the turn of the century also marked the true beginning...

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