Médecins Sans Frontières UK: How smart media investment delivered transformative change for MSF

Medecins Sans Frontieres (MSF), a medical humanitarian organisation, increased its volume of direct debit supporters in the UK by launching long copy ads, broadsheet inserts and long-form spots on direct TV and radio.

Campaign details

Brand: Médecins Sans Frontières UKAdvertiser: Médecins Sans Frontières UKEntrant: M.i. MediaCategory: Not-for-Profit Principal authors: Richard Slater, M.i. MediaContributing authors: Andy Brander, M.i. Media; Craig Gallacher, M.i. Media; Nathan Kerr, M.i. Media

Medecins Sans Frontieres (MSF) are an international, medical humanitarian organisation whose medical teams save people's lives in conflict zones, natural disasters, and epidemics. Independent and needing to act fast, MSF "go where we are needed most" but are 99.9% reliant on fundraising to support their life saving work.

This paper outlines how over...

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